Jennifer Lopez and Ben Affleck seemed as in love as ever at the beginning of the year, but in the past few weeks, they have been at the center of breakup rumors. Many believe divorce is imminent for the lovebirds, especially since they’ve been seen fighting and without wedding rings. However, multiple PR experts believe these rumors are 100 percent fabricated. Why? To distract fans from her lackluster movie and tour sales.Report ad
PR expert Mayah Riaz recently spoke to the Mirror about this theory, saying she believes the divorce rumors are at an all-time high to distract fans from Lopez’s career lows.RELATED STORYDick Van Dyke’s Super-Rare Comments About His Wife Show How She’s Keeping Him Thriving at 98
“In March, JLo canceled the last seven dates of the tour. Then in April, the tour name was changed from This Is Me…Now to This Is Me … Live: The Greatest Hits,” she started, not noting how that tour was recently, entirely cancelled.
But along with that, she went on, adding that the new rumors could be to help Lope try to rebrand later. “It’s no wonder there’s speculation about the divorce rumours surrounding her and Ben could have been created to distract from her career downfall. It is not uncommon for celebrities to face speculation and rumours, particularly during challenging times in their careers.”
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“Divorce rumours or personal life distractions can sometimes be used as a strategy to divert attention from any professional setbacks,” she added, noting the importance of meeting it all with skepticism “until we have credible confirmation.”
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Now, Riaz isn’t the only PR expert with this theory in mind. PR expert Ryan McCormick agreed with her, saying to the outlet, “Ms. Lopez may be enduring a tribulation that she doesn’t want made public.”RELATED STORYDick Van Dyke’s Super-Rare Comments About His Wife Show How She’s Keeping Him Thriving at 98
He added, “If Lopez is seen performing in half-filled arenas, it’ll harm her image. Cancelling the tour may have actually been a choice between lesser of two PR disasters.”
For those who don’t know, Lopez and Affleck fell in love on the set of the film Gigli, and by 2002, they fell in love. They appeared in a couple more projects together, and got engaged by the end of 2002, per People. In 2003, they postponed their wedding and then broke up days before, due to the paparazzi and pressure they faced, and were broken up by 2004.
In 2021, Lopez and Affleck rekindled their romance. A year later, they got engaged and married in a lavish ceremony, but as of June 2024, it seems their marriage is strained, and breakup rumors have been looming over them.
